How will voice search change content?

Voice Search Animation
Okay, Google… Tell me how will voice search change content?

Google, Siri, Alexa, Cortana, Bixby: smart homes and virtual assistants may change the way we search for (and work with) brands. By 2020, comScore predicts that 50 percent of all searches will be voice searches, while a recent study by Northstar Research Partners reveals that 41 percent of adults are already talking to their phones each day.

The way you ask google to search for something versus what you would type into the search bar is very different. In the past, you might type in the search bar “Cheap Bali flights”, however when asking google you may say “How much is the cost of a return flight to Bali from Brisbane?” This new search is changing the data collection in that the customer is asking google exactly that they want to search for.

Whilst search via voice is still quite new, it’s something that needs to be looked at more closely to ensure that you are on that front page when customers are searching for content
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