What the Font?

Ever wondered what font to choose for your email marketing campaign? According to typeface gurus and designers, Helvetica and Arial have “ambiguous” letter shapes that makes it difficult to read. When using Helvetica or Arial font the b,d, p and q are mirror forms of each other. Serif fonts are not ambiguous because of the extra stroke added to the ends of each letter which helps the eye flow from word to word. Georgia and Verdana are considered a serif font and therefore a better choice of font for email.


For further info on font choice for email, click here:


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