Twitter – Live Streaming Leader?

Twitter Live Stream Sydney Mardi Gras
“For us, it’s really about being the best at live [streaming]."

Back in October 2017 we reported that Twitter appears to have plateaued and that they need to come up with more creative ways consumers are able to engage with the platform.

Twitter has announced it is looking at partnering with niche brands like the Sydney Mardi Gras where they will live stream the event to a global audience. They have said that we are going to see a more diverse selection of content coming to the platform.

“For us, it’s really about being the best at live [streaming]. We see the appetite for video and for live growing from both a consumer and brand standpoint, and that’s where we see our growth headed.”
2018 Digital Media Production Uncategorized
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