TV Report

As Australians embrace new content and platform options for viewing, broadcast TV viewing remains strong according to the latest Nielsen report.

For instance, at home – where most video viewing takes place – Australians have numerous options, and this encourages the cross-screen ‘spreading’ behaviour observed for several years. That in turn contributes to the steady and gradual decline in the amount of time Australians spend watching live and time-shifted TV – particularly in the evenings, when people generally have the most available time. For instance, at home – where most video viewing takes place – Australians have numerous options, and this encourages the cross-screen ‘spreading’ behaviour observed for several years. That in turn contributes to the steady and gradual decline in the amount of time Australians spend watching live and time-shifted TV – particularly in the evenings, when people generally have the most available time. 

Meanwhile, now-ubiquitous connected mobile devices allow people to consume video at different times of day, including when they are outside the home. For some people this creates more time and opportunity to watch. Despite unprecedented choice, on average across the total population TV remains the most watched screen, and most Australians watch some broadcast TV (free-to-air and subscription channels) each week.

BROADCAST TV VIEWING ON TV 

Reach is strong amongst all age groups. For example, across the day two thirds (65.6 per cent) of 18-24 year-olds – who are relatively light viewers compared to other age groups – watched broadcast TV weekly in Q1 2017. © 2017 Regional TAM, OzTAM, Nielsen. 
In Q1 2017, Australians watched an average of 79 hours and 30 minutes (79:30) of broadcast TV on in-home TV sets per person each month: 

  • 89.1 per cent (70:52) was watched live-to-air
  • 8.9 per cent (7:04) was played back within seven days
  • 1.9 per cent (1:33) was time-shifted between eight and 28 days of the original broadcast.

 

As television sets become increasingly ‘smart’ and multi-functional, Australians are devoting a greater percentage of the time they use them for purposes other than watching live or playing back broadcast TV: In Q1 2017, Australians spent 28 per cent of their time with their TV sets across the day doing something other than watching live or playing back broadcast TV within 28 days. In prime time the proportion of this other TV screen use was 25 per cent. o Even with extensive platform, content and device choice, Australians watch 2:39 of live and playback TV on in-home TV sets each day – 33 fewer minutes per day than they did six years ago (Q1 2011).

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