Should you spend money on Search?

Web Browser Search
Web Browser Search
Absolutely. If you’re not then you need to!

The reason search has become a leading driver in marketing spend is that search activity is a huge indicator of intent. Bidding for ad space in search makes sense because it positions assistance to a customer at the start of the sales funnel. However you mustn’t use search alone. You get search and brand to work together to encapsulate the customer. You must see search as an ally and integral source of data that can be connected to lead customers into a long and happy customer relationship.
2017 Advertising Brand Digital
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