SEO and SEM
What it comes down to, to grow your bottom line, is that you need more traffic and more sales. JCA understands that having just a stunning website simply isn’t enough, you need to dig further.
What is SEO
SEO or Search Engine Optimisation helps improve the visibility of the business by using keywords and great content. With a number of key components put in place help with the overall goal, to increased traffic to your brand’s website.
What is SEM
SEM or Search Engine Marketing is a form of internet marketing where we here at JCA can compete with others in the market place to pay to have your website featured top of page (aiming for position 1-3) for your desired search terms and to the audience in your target geographic areas.
Content Marketing Strategy
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organisations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.