Remarketing – Does it work?

Remarketing and Display Ads - www.jcamedia.com.au

Have you ever considered boosting your online presence but don’t know where to start? Remarketing and display ads are a great way to boost your online presence.


What is remarketing?

Remarketing lets you show ads to people who’ve visited your website, used your mobile app or provided their email address. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps or as they search on Google.

This article introduces the benefits of remarketing campaigns.

Benefits

Whether you’re looking to drive sales activity, increase registrations or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers.

  • Access to people when they’re most likely to buy: You have the option to reach people after they’ve interacted with your business. This could be when they’re searching for your product, visiting other websites and using other mobile apps.
  • Lists tailored to your advertising goals: Customise your remarketing lists to achieve specific advertising goals.
  • Large-scale reach: You can reach people on your remarketing lists as they use Google search and browse over 2 million websites and mobile apps that are part of the Google Display Network.
  • Efficient pricing: You can create high-performance remarketing campaigns. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There’s no extra cost to use Google’s auction.
  • Insights into your campaign: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you’re paying.

We believe that by combining remarketing and display ads to you other online advertising activities gives us a higher percentage of converting your potential customer.

If you interested in knowing more, please feel free to call us and discuss. (07) 3284 0447.

 

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