Is Television Dead?


Is Television Dead? Is Digital Streaming taking over?

“Television is dying”. “I don’t even watch TV anymore”. “TV is for ‘oldies’.”

No doubt you’ve heard some of the above comments being said before. As the growth of digital streaming services continues in an upward journey, being connected to cable and satellite TV is something that we will no longer see. Soon your TV will be extinct.

However – you’re getting it all wrong.

Yes, there has been a huge explosion in how we consume video content, but what is happening is customers are having their cake and eating it too. Sporting events are appearing as King when it comes to TV.

Let’s look at the 2016 NRL that aired on Channel 9 and across Foxtel and the NRL app. According to data customers are not only watching the NRL games on traditional media but are also watching it streamed and interacting with social media.

Nine’s coverage of the 2016 NRL Grand Final reported the highest-ever metro audience of 2,647,000. In addition, the regional markets reached 1.086 million viewers, taking the total free-to-air audience to 3.733 million, with a peak national audience of 4.226 million (Mediaweek).

From a social media perspective, the NRL received 8,027 new Facebook Likes and a Talking About figure of 253,643. The Official NRL App from Telstra saw a 25 per cent increase in audience, a 57 per cent increase in visits and a 60 per cent increase in engagement, with the number of people watching live games on their mobile or tablets more than doubling year-on-year. In fact, more than 100 million minutes of live video was streamed in 2016 for the first time.

A cumulative audience of 11 million people follow the game on social media through Facebook, Twitter, Instagram and Snapchat across NRL, Clubs and State League. NRL saw a 29 per cent growth across Facebook, Twitter and Instagram. Their Facebook page now has more than 1.32 million fans. Instagram alone had a 61 per cent year -on-year growth increase. There was more than 170 million video views across NRL’s official channels in 2016.

Customers still like to watch their sporting events on a large screen, the bigger the better and mobile and tablet just doesn’t cater towards the good old invite your friends over for a BBQ whist we all watch the grand final.

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