Genius Marketing or Deceit

By now I guess you’ve heard the story of the pregnant French girl looking for her long lost love in Mooloolaba.

It all started by the supposed French tourist posting a video on youtube stating: “My name is Natalie and I’m trying to find a guy I met in Mooloolaba. We had a lovely night, met him in O’Malleys then went to Wharf Tavern” etc etc.

The video went viral, a facebook page was set up by “her” and thousands of people started commenting on her posts.  The stunt started to unravel within 24 hours.  People started speculating about the lack of details, whilst others noticed that she had the uncanny resemblance of somebody called Alizee Michel.

The person behind the stunt says he just wanted to put Mooloolaba on the map.  He said that was proud that Mooloolaba was trending.

But this begs the question.  Whilst it generated a heap of free publicity, how much revenue has been generated or will be generated from such a stunt?  How can this be measured? After all the hype and the dust has settled, deceit is still deceit. There is a difference between being popular and good marketing.  There was no real marketing built into the “campaign”.  The problem with using deceit, whilst there was lots of popularity, once that fades, which it will, you are still left with deceit.

Food for thought.

2015 Advertising Brand Digital Media

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