David Jones TVC shot entirely on an iPhone
David Jones has released its new spring/summer 2016 collection spot – complete with a new campaign line – ‘One name: endless possibilities’.
The 90-second film was shot solely on an iPhone and fits well with their campaign line “endless possibilities”.
“Our new brand promise, ‘One Name: Endless Possibilities’ exemplifies David Jones as a brand, and what we offer to our customer,” says David Jones General Manager Marketing and Communications, Michiel Tops.
You can watch it here.