David Jones TVC shot entirely on an iPhone

Screen shot 2016-07-28 at 12.19.58 PM

 

David Jones has released its new spring/summer 2016 collection spot – complete with a new campaign line – ‘One name: endless possibilities’.

The 90-second film was shot solely on an iPhone and fits well with their campaign line “endless possibilities”.

“Our new brand promise, ‘One Name: Endless Possibilities’ exemplifies David Jones as a brand, and what we offer to our customer,” says David Jones General Manager Marketing and Communications, Michiel Tops.

You can watch it here.

 

2016 Uncategorized

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