Commercial Radio Evolution
Commercial radio had a record-breaking year in 2015, with 10.3 million Australians tuning in each week to stations in metro cities, up from 10.1 million in 2014 and 9.7 million in 2013.
The boost is attributed partly in radio making greater efficiencies of its most valuable assets – the presenters. Most radio stations and presenters have a social media presence and as such they are creating fan bases and not just listener bases.
The figures also found that 30,000 more listeners in the 18-24 age bracket have started tuning in, with radio now reaching 78% of all of those in the age demographic.
In June of last year, CRA released findings that showed radio boosted return on investment (ROI) by 23% when used with online and 21% when used with TV.
If you’re interested in radio for your product, brand or business, feel free to make contact with us 073284 0447.